Kevin Garnett is a Wheaties Consultant

(DGA Productions)


KG could be keeping a classic alive:

Now General Mills is embarking on a multimillion-dollar effort to put more muscle in the Wheaties brand. On Thursday, the company is announcing that it will introduce a second variety, Wheaties Fuel. All the marketing will be aimed at men — a first, by all accounts, in the cereal aisle.

Testosterone swirls around every aspect of Wheaties Fuel’s introduction. General Mills — maker of the most popular brand, Cheerios, and the second-largest cereal manufacturer, behind Kellogg’s — used a panel of only male athletes, including the Indianapolis Colts quarterback Peyton Manning and the Boston Celtics power forward Kevin Garnett, to consult on both the nutritional profile and flavor.

I've never been too big on Wheaties, but hey, if KG said they was good, I'd listen. And if he appeared on a box, I might just be compelled to buy one.

Stay Tuned.